Hula the Goose
Digital whimsy for a cozy goose game.
Design & development
- Promotional website
- Kickstarter pre-launch
- Responsive design
Your Studios
Hula the Goose isn't your typical dating sim — it's a cozy "relationship builder" where you waddle through the town of Dewlithe, exploring, crafting, and building genuine connections with a cast of charming characters.
I designed and built the game's promotional website for Your Studios, with one brief: capture the hand-drawn whimsy of the game and turn visitors into Kickstarter backers.
Hula's world, on the web
The hardest part was honouring the game's hand-drawn art style in a browser. Every choice — palette, type, motion — was tested against one question: does this feel like it belongs in Hula's world?
The art isn't decoration; it's the storytelling. The site uses it to teach visitors the game's tone, characters and world before they ever play.
Meet the cast
Character sections give visitors a first hello with the personalities they'll befriend (or romance) in-game — navigation that feels part of the world while staying intuitive and accessible.
Cozy on every screen
The layout and interactions adapt fully to mobile while keeping the artistic integrity intact — the whimsy survives the breakpoints.
Built for the campaign
The site's job was anticipation: prominent Kickstarter-follow calls to action, a newsletter for "secret updates", and every path nudging fans to stay connected until launch day.
Proof that promo sites can enchant
A website that captured the game's charm and built real anticipation for the Kickstarter — evidence that thoughtful web design can be as enchanting as the game it promotes.
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