Squid Loyalty
A complete loyalty ecosystem, built from the ground up.
MVP design & engineering
- iOS & Android apps
- Business web app
- Backend & CRM
- NFC systems
Squid Rewards
At Squid Rewards I built the MVP of their digital loyalty platform — the customer-facing iOS and Android apps, the business client web app, the backend systems, and the CRM integrations that tie it all together.
Squid replaces the paper stamp card with a loyalty wallet on your phone: collect stamps with an NFC tap, redeem rewards, and discover new local favourites — while businesses get a data-rich view of their regulars.
A wallet, not a card drawer
Every loyalty programme lives in one smartphone wallet — no more lost paper cards. Cards, stamps and rewards are always in your pocket and always up to date.
Collecting is a single gesture: tap your phone on the counter's NFC point and the stamp is yours. No app fumbling, no QR hunting.
New favourites, built in
An integrated map helps customers discover local businesses on the platform — turning a loyalty app into a way to find your next regular spot, and giving merchants a new acquisition channel.
Loyalty with a dashboard
Merchants run their programmes through a dedicated web app with analytics and engagement tools — modernising customer loyalty from a box of stamps into a living dataset.
- Native iOS and Android applications for end users
- Web portals for business clients to manage loyalty programmes
- Internal admin tools for platform management
- Backend systems for data management and processing
- CRM integrations for analytics and insights
- NFC tag encoding and processing systems
The whole ecosystem, shipped
From NFC tags on countertops to CRM dashboards, the Squid MVP shipped on systems I engineered end-to-end — the foundation for a platform that changes how local businesses keep their customers coming back.
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